February 2013 ~ Febreze-uary Great Winter Escape

Wednesday, 6 February 2013

Testimonials

“I simply cannot wait for this febreze-uary event it’s going to be a blast. I’m a huge Carey price fan and I love to skate, hula, surf, and snowboard”
- Ryan Reynolds

“I am a huge fan of febreze, use it all around my house and in my dressing room. It just leaves an aromatic, light scent. I love it.”
- Carly Rae Jepsen

“This event is going to be a blast. I love febreze I spray it in my hockey bag every day.”
- Carey Price

"I absolutely love Febreze, it's perfect for when I entertain. My house always smells of food when I'm getting ready to entertain. With Febreze I don't have to worry about the smell because my house will smell great again with just one spray."
- Amy Larson, long time user of Febreze

Tuesday, 5 February 2013

Press Release for release February 6

For Release February 6^th, 2013

Attention: Home and Lifestyle Editors – Canadian Living, MacLean’s, Chatelaine

Breeze Through Febreze-uary!

Escape the winter blues and refresh yourself during the Febreze-uary Great Winter Escape. Scents so real they will transport you to a fun, refreshing place.

January 14, 2013 @ 8:30AM, Toronto, ON – In early 2013, Febreze launched an event spanning three weeks, across three Canadian cities (Toronto, Calgary, and Vancouver). Febreze seeks to cure the winter blues with its fun and engaging event sponsored by Bauer. The event will allow consumers to interact with an array of exotic scents to get the senses stirring. The bright and colourful Brazilian Carnaval room is replete with song and dance, with a special guest performance by Carly Rae Jepsen. Guests can participate in a Karaoke competition for the chance to win Febreze products and a recording session with Carly Rae Jepsen. Hawaiian Aloha provides a tropical beach environment, where families and friends are taught how to hula by professional hula dancers. A hula competition will be held at the end to determine whose hula is the hottest. Not only will Ryan Reynods be one of the three judges, the grand prize will also be a date night with Ryan Reynolds. Winter Magic and Glow is a fun way to experience the crisp winter air as participants enjoy skating, building snowmen, and sipping on sweet hot chocolate with Carey Price as the celebrity presence. A shoot-out competition will take place, with the winner earning a one-on-one practice session with Carey Price. The event will take place on February 9-10, 2013 in Toronto, February 16-17, 2013 in Calgary, and February 23-24, 2013 in Vancouver.

For more information the media can contact the event organizer, Charissa Tosio directly at ctosio@ febreze.ca or visit the event website at febrezuary.blogspot.ca.

For tickets, pleases contact Hayley Shannon at (647) 555-1234 or hshannon@febreze.ca.

For more info visit febrezeuary.blogspot.ca

Gallery

Video Teasers for Febrezuary!

Toronto Teaser

Vancouver Teaser

Calgary Teaser

Monday, 4 February 2013

Ryan Reynolds

Ryan Reynolds:
* Canadian raised actor
* Hula lessons by Ryan Reynolds
* Will be meeting people
* Signing autographs
* Taking pictures
* Tweeting during the event

“I simply cannot wait for this febreze-uary event it’s going to be a blast. I’m a huge Carey price fan and I love to skate, hula, surf, and snowboard”

Carey Price

Carey Price:
* Canadian Hockey player
* Will be in the Winter Magic room
* Giving hockey lessons
* Signing autographs
* Taking pictures

“This event is going to be a blast. I love febreze I spray it in my hockey bag every day.”

Carly Rae Jepsen

Carley Rae Jepson:
* Canadian singer, known for her catchy song "Call Me Maybe" and it has now gained over 350,000,000 views on YouTube!
* Singing on stages around the event
* Giving singing lessons children
* Signing autographs
* Taking pictures
* Tweeting during the event

“I am a huge fan of febreze, use it all around my house and in my dressing room. It just leaves an aromatic, light scent. I love it.”